Most of UXD principles and frameworks revolve around one key word: empathy. We like to take it a step further, and build out persona is an understanding of the market as a whole based on findings. This isn’t necessarily a step that every agency will conduct, and is usually leveraged as a way to convince someone to do business with you, but we want to build an understanding of mental modeling, so we can really sit in the shoes of your audience to build a product and experience that engages in forms quickly

Planning is a key part of any strategic initiative. It can separate success from failure and quality from waste. Part of our planning process is to understand how we can leverage our findings to this point to build the product that we know the market is looking for. It may seem trivial, as planning is a part of any projects, inevitably, but we take this stuff, incredibly serious, as we want to mitigate risk, and be able to speak to why and how we intend to solve the problem.

It’s incredibly easy for agencies to complete a project, send an invoice, and move onto the next big deal. We like to slow our way out of a project by also prioritizing new analytics, based on our projects execution, and getting an understanding of user sentiment, so we can make sure that we are positioned well and responsive to any Necessary action. Testing is what makes a great campaign from an OK campaign.

One of the main ways we differ, so vastly from our competitors is that we like to offer up value long after our project is closed. We do this by offering a synopsis or summary of our findings through the process, traditionally, rooted in data, both qualitative and quantitative, we hope to be able to bring value to your brands growth, so that way when you need a partner in your next endeavor, or at least in the running. Clients regularly champion for our agency, based solely on our ability to highlight the findings so that they can move forward with her brand, and not feel that they have to be a life standing partner of our agency to see success.